The Technology Pioneers programme is the World Economic Forum’s way of identifying and integrating those companies – normally in a start-up phase or in their first rounds of financing – from around the world that are involved in the design and development of new technologies. The innovations of these companies reflect society’s attempts to harness, adapt and use technology to change and improve the way business and society operate.

The companies selected as Technology Pioneers represent some of the most innovative start-ups from around the globe whose innovations will have a critical impact on the future of business and society.

16 Feb 2010 - YELLIX has won the Global Mobile Awards 2010 in the category Best Mobile Internet Service. Out of 105 nominees 18 winners were announced at the Mobile World Congress 2010 in Barcelona.

Watch the awards ceremomy

Hier geht’s zum Video der Preisverleihung

Souktel and adaffix win Mobile Premier Award for best woman-lead mobile startup in partnership with Women 2.0 and the Women in Mobile Data Association

Barcelona: Monday, February 15, 2010 – The Mobile Premier Awards (MPA) today announced that the Best in Female Entrepreneurship, in partnership with Women 2.0 and the Women in Mobile Data Association), has gone to Souktel and adaffix.

Selected from a group of 38 award entries in this category, Souktel’s Operations Manager, Amber Houssian, and Founder & CEO of adaffix, Claudia Poepperl, respectively received the award from Shaherose Charania (CEO and Co-Founder) from Women 2.0 and Helen Keegan, Founder of the Women in Mobile Data Association during the ceremony today at the Petit Palau de la Musica in Barcelona, in front of an audience of investors, operators, media companies, entrepreneur peers, press and influential bloggers.

Both award partners commented: “There were so many strong applicants this year and two female-led entries stood out in particular. It was too hard to choose between them as they’re so radically different, so the WiMD & women 2.0 judges decided to give two awards - one to recognize consumer innovation and one for a company with a global mission for sustainable social change.

“It’s a great honour for Souktel to receive this award,” said Palestinian co-founder Lana Hijazi from the organization’s headquarters in Ramallah, Palestine. “We believe that this award will encourage others in our region—and especially women—to start their own mobile technology ventures”.
“We are delighted to receive this industry recognition only ten months after we started the company and launched YELLIX,” said Claudia Poepperl, CEO and founder of adaffix.

Shaherose, CEO and CoFounder of Women 2.0 says, “Judging the applications was refreshing and exciting. The majority of the Women 2.0 founder community is Silicon Valley (and North American) and is skewed towards a web, biotech or cleantech focus. Mobile entrepreneurship is growing in a different way with the exposure to the iphone and android platforms but Europe and rest of the world has been exposed to entrepreneurship in this sector for a long time. I anticipate increase in the number of female founders innovating in the mobile industry, in particularly from Silicon Valley and as well as from the rest of the world in the coming year.”

Helen Keegan, founder member & co-organiser of the Women in Mobile Data Association, says ‘I’m thrilled to be able to recognise female entrepreneurship in the mobile industry. Souktel has shown real initiative to use ubiquitous SMS text messaging to reach their core audience to help them find jobs and find aid, thus making a tangible difference in Palestinian territories. SMS may not be exciting, or the new, new thing, but it works, and this is a great example of effective SMS in action. Equally, we need to keep an eye on what’s coming next and adaffix is doing just that with the innovative yellix product which combines social networking, local content and voice calls in a customer friendly format.’

“This year’s competition was the largest ever with over 600 start up submissions from all continents” added Rudy De Waele, CNO at dotopen. “Souktel and adafix are great representatives of a new generation of innovative startups reaching out to global markets using mobile technology. At dotopen, we remain committed to enabling this type of collaborative projects with growth and ecosystem development.”

Other Mobile Premier Awards categories included:
• MPA in Innovation - The best grassroots startup innovation chosen by their peers in partnership with MobileMonday
• MPA in Entertainment - The best startup in Mobile Entertainment in partnership with Mobile Entertainment Forum
• MPA in User Experience - The best startup in Mobile User Experience in partnership with MEX.
• MPA in Social Change - The best startup using mobile for social change in partnership with MobileActive.org
• MPA in Female Entrepreneurship - The best woman-lead mobile startup in partnership with Women 2.0 and the Women in Mobile Data Association

About Souktel
Souktel is the Middle East’s first mobile service that uses SMS and voice technology to link young people with jobs–and connect aid agencies with people who need help. Founded by Palestinian, Canadian and American graduate fellows at Harvard University and the Arab-American University of Jenin in Palestine, Souktel has been changing lives across the developing world since 2006.
Souktel’s mission is to reduce poverty and stimulate growth in emerging markets, through mobile services that give communities the information they need to improve their lives. Souktel’s vision is a developing world where people can find work easily and quickly, through better phone-based access to job information. And a developing world where families can boost their standard of living, thanks to better information about aid and social services.
Co-founder Lana Hijazi leads Souktel’s outreach to partners across the Middle East and Africa. In 2009, Ms. Hijazi was the only Palestinian to receive the prestigious King Abdullah Award for Youth Innnovation at the World Economic Forum for the Middle East. The award, presented by HM King Abdullah II of Jordan, recognized Hijazi’s role in promoting women-led technology ventures in the region. In the same year, Ms. Hijazi was also the only Palestinian named to Arabian Business magazine’s “Top 30 Under 30” social venture leaders.

About adaffix
adaffix is a Call 3.0 company that enriches the phone call experience by adding social and local content to calls in real time. We believe that automatically connecting calls with relevant content is the most natural evolutionary element to add to telephony, and brings the whole experience of phone calling into a new era. Our award winning application YELLIX (www.yellix.com) instantly provides alternatives for a business that the user has not been able to get through to, displays the name of an unknown caller as the phone rings and shows status and picture of Facebook friends when they call. YELLIX runs on a fully automated basis that does not require the user to act, but instead react to our service. adaffix is privately held with headquarters in Vienna. www.adaffix.com

About Women 2.0
Women 2.0’s mission is to increase the number of female founders of technology startups. Women 2.0 supports entrepreneurs with a network, resources and knowledge to take your startup from an idea to launch. Find out more at www.women2.org and join our mailing list for upcoming events, news, and more.

About Women in Mobile Data Association
The Women in Mobile Data Association is a global group of women who work in the mobile data industry and meet from time to time, in London, in Barcelona during Mobile World Congress and in other parts of Europe and the US. The aims of the organisation are to improve and promote mobile content services and applications for women and other underserved markets, learn from each other about this business and provide networking and mutual support.
To join the group, please contact us through LinkedIn or facebook or contact Sapna Malhotra.

About dotopen
dotopen is the organizer of the Mobile Premier Awards, the largest global competition in mobile start-up innovation as well as the enabling partner in start-up and innovation competitions around the world. dotopen.com is the open platform for organizations, where, as a decision maker, you can showcase your company, discover relevant partners and build your ecosystem.

Honouring excellence and innovation in mobile communications worldwide, the mobile industry’s leading annual awards include categories for Mobile Entertainment, Marketing & Advertising, Mobile Services, Innovation and Technology, as well as the Green Mobile Awards and Best Mobile Contribution to Social & Economic Development. The Global Mobile Awards presentation will take place in the afternoon on Tuesday 16th February in the main conference auditorium at the Congress.

Wien, 16. Dezember 2009 – YELLIX www.yellix.com bringt seine Anruferkennung aufs iPhone. Dank der kostenlosen YELLIX App gibt es nun auch für deutsche und österreichische iPhone-User länder¬übergreifend ab sofort keine nicht bekannten Anrufer-Telefonnummern. Nur allzu oft ist ja ein Anrufer nicht im iPhone Adressbuch gespeichert und verbirgt seine Identität damit hinter einer unpersönlichen Nummer. Damit ist jetzt Schluss: Zum Ausforschen der Telefonnummer wird diese per Copy/Paste unkompliziert in die YELLIX iPhone App kopiert. Sekunden später sind der Name und die Adresse des Anrufers zu erkennen. Die gefundenen Informationen können dann im Adressbuch gespeichert werden. Natürlich ist auch ein Rückruf direkt aus der App mit nur einem Klick möglich.

Helfer bei erfolglosen Anrufversuchen bei Gewerbetreibenden
Besonders hilfreich ist die App auch bei erfolglosen Anrufen zu Gewerbetreibenden: wird ein Anruf nicht beantwortet, schlägt die App alternative Läden, Dienstleister oder Lokale in der geografischen Umgebung vor. Ein Rückruf erfolgt mit einem Klick. YELLIX nutzt in Österreich die Datenbanken von Herold Gelbe Seiten und auskunft.at, in Deutschland das Verzeichnis von www.dastelefonbuchmobil.de. Die YELLIX iPhone App steht im iTunes Store http://bit.ly/7DaXBi kostenlos zum Download bereit.

„YELLIX bringt echten Mehrwert auf das iPhone. Die App bietet ja nicht nur die umgekehrte Telefonnummern-Suche, also das Finden von Namen und Adressen auf Basis der Rufnummer, sondern die Alternativ-Angebote für den Installateur, für das italienische Restaurant oder die Auto-Reparatur, wenn ein Call nicht klappt“, sagt Claudia Pöpperl, Gründerin und Geschäftsführerin von YELLIX-Erfinder adaffix.

Download der YELLIX iPhone App im iTunes Store: http://bit.ly/7DaXBi
YELLIX Social Media Release und Pressedownload: http://www.yellix.com/press
YELLIX auf Twitter: www.yellix.com/yellix

Über YELLIX
YELLIX (www.yellix.com) ist ein Produkt der adaffix GmbH mit Sitz in Wien. Das Start-up Unternehmen mit internationaler Ausrichtung befasst sich mit der Entwicklung von Telekommunikations-Diensten. adaffix ist eine „Call 3.0 Company“ rund um das Thema „Anrufen“ und „angerufen werden“ im täglichen Leben. Anrufe werden mit Zusatzinfos in Echtzeit angereichert.

Medienkontakt YELLIX:
Bernhard Lehner
bernhard@i5comm.com
Phone: +43 664 439 86 09
www.twitter.com/yellix

Wien, 14. Dezember 2009 – Mit YELLIX www.yellix.com startet heute eine intelligente Anruferkennung für Handys den Vollbetrieb in Deutschland. Smartphone-User bekommen den Namen von nicht bekannten Anrufer-Telefonnummern in Sekundenschnelle auf dem Display des Mobiltelefons angezeigt. Bisher nicht gekannter Telefon-Komfort auch beim Anruf von Gewerbe-Kunden: bei besetzten Leitungen oder nicht erfolgter Rufannahme werden alternative Professionisten, Läden oder Restaurants vorgeschlagen. Die dafür notwendigen Informationen erhält YELLIX in Deutschland durch eine Echtzeitsuche in rund 30 Millionen Bestandsdaten von www.dastelefonbuchmobil.de.

„Wir sind eine „Call 3.0“-Company. Mit unserem Dienst ergänzen wir bisher wertlose Anrufinfos - wie eine nicht bekannte Nummer am Display oder einen erfolglosen Anruf bei einer Firma - mit einem unmittelbaren Mehrwert für den Benutzer“, sagt Claudia Pöpperl, Gründerin und Geschäftsführerin von YELLIX-Erfinder adaffix.

YELLIX bei privaten Calls …
Die YELLIX-Applikation, die für alle relevanten Smartphone-Betriebssysteme erhältlich ist, hat im wesentlichen zwei Funktionen. Bei der Anruferkennungs-Funktion wird die nicht bekannte Nummer im Hintergrund mit dastelefonbuchmobil.de abgeglichen und der Anrufername in Echtzeit am Display angezeigt. Bei einem versäumten Anruf bleiben der Name des Anrufers und die Anrufzeit am Display sichtbar. Mit einem Tastendruck ruft man den versäumten Anrufer zurück. Name und Nummer werden außerdem per Tastendruck zu den eigenen Kontakten hinzugefügt. Für höchsten User-Komfort läuft YELLIX automatisch im Hintergrund, ohne dass die Batterie-Laufzeit merkbar verkürzt wird.

… und bei gewerblichen Telefonaten
Die zweite Anwendung folgt der umgekehrten Logik: Der Anrufer tätigt einen erfolglosen Anrufversuch beispielsweise bei einer Apotheke, einem Pizzadienst oder einem Handwerker und erhält zusätzliche Kontaktdaten des gewünschten Gegenübers wie weitere Mobil- und Festnetznummern. Darüber hinaus werden drei alternative Firmen angezeigt, die in der unmittelbaren geografischen Nähe der gewählten Nummer liegen. „Wenn Sie also einen Installateur in Schwabing in München nicht erreichen, dann bietet Ihnen YELLIX zusätzliche Kontaktinfos sowie drei andere Installateure im selben Einzugsgebiet“, so Pöpperl. Ein nochmaliger Anruf erfolgt auf Tastendruck, Kontakt-Details der aufgelisteten Firmen können auch hier in den Kontakten gespeichert werden.

Der kostenlose Service wurde für Smartphones entworfen und funktioniert auf BlackBerry, HTC, LG, Nokia, Motorola, Palm, Samsung und SonyEricsson Endgeräten, die eines der folgenden mobile Operating Systeme unterstützen: Android, RIM BlackBerry, Symbian S60 oder Windows Mobile. In Kürze wird auch eine iPhone App zum Download bereit stehen.

Auf http://www.yellix.com können User prüfen, ob die Applikation bereits für ein bestimmtes Smartphone verfügbar ist. YELLIX funktioniert über alle Netzwerkanbieter weltweit.

Download der YELLIX-App für Smartphones: http://www.yellix.com
YELLIX Social Media Release und Pressedownload: http://www.yellix.com/press
YELLIX auf Twitter: www.yellix.com/yellix

Über YELLIX
YELLIX (www.yellix.com) ist ein Produkt der adaffix GmbH mit Sitz in Wien. Das Start-up Unternehmen mit internationaler Ausrichtung befasst sich mit der Entwicklung von Telekommunikations-Diensten. adaffix ist eine „Call 3.0 Company“ rund um das Thema „Anrufen“ und „angerufen werden“ im täglichen Leben. Anrufe werden mit Zusatzinfos in Echtzeit angereichert. IT2media (www.it2media.de), führender deutscher IT-Dienstleister für Konzeption, Entwicklung, Betrieb und Wartung von medienoptimalen Verzeichnis- und Auskunftssystemen, ist strategischer Partner von YELLIX .

Medienkontakt YELLIX:
Bernhard Lehner
bernhard@i5comm.com
Phone: +43 664 439 86 09
www.twitter.com/yellix

Los Angeles, December 9th 2009 – YELLIX (www.yellix.com), a new intelligent caller ID recognition application for cellphones, announces the start of its services on the German market today at the Interactive Local Media 2009 (ILM:09). YELLIX offers an entirely new service when using a Smartphone: when a number is busy or the recipient cannot receive a call, professional alternatives in the same business - such as restaurants or shops - are suggested and made visible on the display of the caller. By using this free software, Smartphone users can also see the name of unknown callers on the display of their cellphone within seconds. YELLIX accesses the necessary data to deliver such information through a real-time search with local partners (www.dastelefonbuchmobil.de for Germany).

“We are a “Call 3.0”-Company. With our service we enrich calls that were worthless up till now – like an unknown number or a busy line – and add extra value for the user”, explains Claudia Poepperl, founder and CEO of the YELLIX parent company adaffix.

YELLIX with private calls…
The YELLIX application that is available for all relevant Smartphone and operating systems offers two prominent functions: with the caller ID recognition function, the unknown number is matched with dastelefonbuch.de and the result is displayed in real time. When the user misses a call, the name and time of the call stays visible on the display – with just one button push users can call back that number easily. Name and number can be added to the contacts on the phone conveniently. For highest user comfort, YELLIX runs in the backend of the cellphone automatically without shortening the battery run time considerably.

… with commercial calls
The second utilization follows the reverse logic: The caller unsuccessfully calls a pharmacy for instance, a pizza delivery service or a craftsman and receives additional data of the recipient such as other mobile or fixed line phone numbers. Furthermore, three alternative companies are displayed which are located within direct geographical vicinity of the dialed phone number. “So, if you dial a number of a plumber in West Berlin and can’t reach the company because the line is busy, YELLIX will show additional contact info as well as three other plumbers nearby within seconds”, adds Poepperl. Another call is operated simply by pushing a button, contact details of companies can also be added to the personal phone book.

The free service was developed for Smartphones and operates on Blackberry, HTC, LG, Nokia, Motorola, Palm, Samsung and SonyEricsson phones that are supported by one of the following operating systems: Android, RIM BlackBerry, Symbian S60 or Windows Mobile. An iPhone app will also be available shortly.

On http://www.yellix.com users can check if the application is available for a certain type of Smartphone. YELLIX works in every mobile network worldwide.

Download the YELLIX app for Smartphones: http://www.yellix.com/de/dastelefonbuch
YELLIX social media release and press download: http://www.yellix.com/press
YELLIX on Twitter: www.twitter.com/yellix

About YELLIX
YELLIX (www.yellix.com) is a product, developed by adaffix GmbH, with it’s head office in Vienna.
The Start-up company with international orientation is engaging into developing of telecommunication services. adaffix is a „Call 3.0 Company“ that deals with all daily aspects connected to „making a call“ and „receiving a call“. Calls are being enhanced with additional information in real-time. IT2media (www.it2media.de), leading German IT-Specialist for conception, development, handling and maintenance of media optimized directories and information retrieval systems is strategic partner of YELLIX.

Media Contact YELLIX:
Bernhard Lehner
bernhard@i5comm.com
Phone: +43 664 439 86 09

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